Welcome to this week’s episode of the online marketing series for beginners! So far, we’ve covered the main elements of an online marketing strategy, the importance of having a website and how to attract visitors to it thanks to content marketing and onsite and offsite SEO techniques, as well as how to start and maintain a conversation with your potential customers […]
Welcome to this week’s episode of the online marketing series for beginners! If you haven’t read the previous episodes, please feel free to start with blog post #1, Online Marketing for Beginners: What Is It All About. This episode is about email marketing, a concept that might sound a bit spammy (receiving tons of junk […]
Welcome to this week’s episode of the online marketing series for beginners! Now that we’ve covered the importance of having a website (our online business headquarter) and how to attract visitors to it thanks to content marketing and other onsite and offsite SEO techniques, let’s talk about social media marketing! Remember how we’ve been using a bakery as an example […]
Welcome to this week’s episode of the online marketing series for beginners! Remember how we were talking about content marketing and how important it is to share valuable content with your audience? Well, today we’re going to analyze one of the major goals of content marketing: Search Engine Optimization, or SEO. We’re also going to […]
Welcome to this week’s episode of the online marketing series for beginners! So far, we’ve covered the main tools of online marketing, and we’ve talked about websites and their key role in marketing. Remember? Well, today, we’re going to be talking about content marketing and how it relates to the online marketing tools we’ve seen […]
Welcome to this week’s episode of the online marketing series for beginners! The first online tool we’re going to be talking about is websites. But, before you even start creating one, you’ll need to determine its look and feel – aka, branding -, its functions and the use you’re going to give it. But what […]
Welcome to this week’s episode of the online marketing series for beginners! If you can remember, last week, we described online marketing as a giant puzzle. Why? Well, because you need all marketing tools you use to fit together and build a cohesive image. That would be the image you want to give to your […]
Have you ever wondered what online marketing is all about? You can read about it everywhere, and everyone seems to be talking about it – and know what they’re talking about. But do you? Are you one of the many people who think online marketing is sleazy? Maybe even immoral? Then you’ve come to the […]
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