Welcome to this week’s episode of the online marketing series for beginners! If you can remember, last week, we described online marketing as a giant puzzle. Why? Well, because you need all marketing tools you use to fit together and build a cohesive image. That would be the image you want to give to your audience – aka postential customers.

These marketing tools have to complement each other, but you don’t need them all. In fact, it can quickly get too much, not only for your audience, but also for you. If you try to do everything at the same time by yourself, chances are that you’ll end up completely stressed out. And that’s not what you want, right? So you’d better start one piece at a time 😉

So let’s continue our online marketing series with the next step, which is finding out the main tools you can use to create a successful online marketing strategy.

Online Marketing Main Tools

This isn’t an exhaustive list, but you’ll find the main types of digital marketing. None of them excludes another. In fact, a good online marketing strategy usually includes several – or all – of them.

Don’t worry if the tools’ short descriptions don’t make much sense to you right now, ’cause we’re going to analyze them all in the following episodes of this online marketing series for beginners.

  • Website. This is going to be your headquarter, so you’d better have one! Your website can be your online business card or your customers magnet. It’s up to you how you use it, but you need one.
  • Content marketing is based on – yep, you guessed it right – content! This is probably the easiest type of online marketing, but also the one that takes more time.
  • SEO stands for Search Engine Optimization, and is the tool which helps your website appear on the highest positions of Google’s and other search engines’ result pages.
  • Email marketing is a strategy used to market your products or services using emails and newsletters.
  • Social media marketing is the way to promote your products or services on social media platforms – regardless of how many you use.
  • SEM stands for Search Engine Marketing, and its goal is similar to SEO but through paid advertising.
  • Affiliate Marketing is a commission-based online marketing strategy. It consists of promoting other people products – or letting other people promote your products – in exchange of a commission.
  • eCommerce is basically a synonym for online store, that is, a marketplace where you can sell your products.

Check out our next chapter, where we talk about websites, the first main online marketing tool, and first piece of our giant puzzle!

Born to Freelance

Alicia

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