Welcome back to the Changing Careers Series! Each week, I’m going to handle a different freelance career: A profession typically performed by people who have their own business, and work from home – or anywhere else. This week is all about freelance online teachers. Let’s get started!
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What does a freelance online teacher do?
An online teacher creates courses and offers them on online platforms. The teaching subject can be anything: From DIY crafts or a new language to social media techniques or developing an app. What would you like to teach? What are you an expert in? Are you a natural born yogui? Then why not offer yoga lessons? Do you create beautiful printables? I bet there are lots of people who would love to learn that! Do you know the secrets of successful writers? Please share your wisdom 🙂
Some examples of freelance online teaching:
♥ Visual arts: Web design, graphic design, brand building, design thinking, UX design, tools like Photoshop, InDesign, Illustrator, Canva
♥ Software & technology: Web development, app development, PC software, blog setup, e-commerce tools
♥ Online marketing: Email marketing, SEM, SEO, web analytics, e-commerce strategies, mobile marketing, social media strategies, Instagram marketing, Facebook Ads, Pinterest SEO
♥ Business & Personal development: Career development, stress management, productivity, project management, finances, business management, planning & organization
♥ Arts & Crafts: Drawing, knitting, book scraping, mobile marketing, watercolor lettering
♥ Health & Lifestyle: Yoga, pilates, running, sports, dieting, nutrition, healthy cooking
♥ Other hobbies: Photography, foreign languages, music instruments, cooking, makeup, singing, acting
Steps to create an online course
♥ After deciding what your course is going to be about, try to offer specialized lessons, such as yoga for pregnant women, Photoshop for web designers or watercolor lettering for bloggers, for instance. The more specific your course is, the more chances you have to stand out 😉
♥ Create a detailed outline of your course.
♥ Proofread the content of your course. You can either review it yourself, hire a reviewer, or download an automated grammar checker to do all the work for you 😉 I use Grammarly – it’s easy to use, highly reliable and it lets me focus on creativity and forget about grammar! As an online teacher, you don’t want to have any typos, right?
♥ Distribute all the content you want to teach into modules or lessons. Make sure they go from basic to advanced.
♥ Create your course on the software you feel more comfortable with. PowerPoint is a fantastic option – you just have to record your voice over the presentation, and upload it to your teaching platform!
♥ Choose the option which best suits you for publishing your course:
♥ You can offer your course on sites like Udemy –> I don’t personally like this option very much because you have no access to your students’ emails and no control of your course prices.
♥ You can have your courses on an online teaching platform, like Teachable or Thinkific –> This is an excellent option for beginners. Both take care of the techie stuff, and their teaching resources are awesome.
♥ You can have a member-only area on your own website, where you upload your videos –> A bit complicated for beginners, you’d probably want to strive for this option in the long term.
♥ Get active on social media, and let the world know about your new online course!!
Some additional notes about freelance online teachers’ work
♥ Create additional material for your course, like worksheets, workbooks or – at least – the transcription to your videos as a downloadable pdf.
♥ Prepare an automatic email sequence for your students. You want to welcome them when they enroll in your course, and also send them weekly or bi-weekly emails with new content or info. My suggestion is that you join an email program such as ConvertKit – and avoid having to send emails manually to each one of your (many) students 😉
♥ Online courses are the perfect way to earn passive income, which means that you’re theoretically done once you upload your course. However, try and reach for your students every now and them. Ask them for feedback. Arrange some live events, like Facebook Live, for instance. They’ll be very thankful, I’m sure!
♥ You should be checking if the content you’re offering is up-to-date, or if there’s anything you could change. Set a reminder on your calendar every 6 months 🙂
How can I work as a freelance online teacher if I have no experience?
Offer a free webinar or a mini-course about your course first lesson, or even with a sum-up of the whole course. Let your potential students want more from you! It’s as easy as sharing it on social media.
You could offer the course to a small group of people for a reduced price, and let them give you their feedback for you to share it on your sales page. This is the best propaganda you can ever get!
Create a compelling sales page to sell your course. If you join ConvertKit email program, you’ll be able to use their sales page. Otherwise, you can subscribe to LeadPages, for example, and link your sales page to your email company – but that’s a bit of a pricier option.
Equipment I need as an online teacher
♥ A good photo/video camera and, if possible, someone to help you with the shooting.
♥ A high-quality mic for your students to get every single word you say 😉
♥ A platform to upload your videos. I’d go for Teachable or Thinkific, but you can also check out the 10 Best Platforms to Create and Sell Online Courses.
♥ Check out this post about practical tools & equipment for freelancers you could be getting for special dates, like Christmas or Black Friday 😉
Let me know your thoughts about freelancing as an online teacher. Do you have any questions you’d like me to address? Go for it 😉
Are you born to freelance?
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Other posts in this series:
Freelance Virtual Assistant
Freelance Visual Designer
Freelance Social Media Manager