First things first: What is affiliate marketing? In my opinion, it’s one of the easiest and fastest ways to earn money online: You just have to recommend a product or a service with a link (the so-called “affiliate link”) that contains your personal tracking code. If anyone who clicks on that link purchases what you […]
Have you ever thought that blogging stops you from working on other projects? Sometimes, you need to focus on other areas of your business, like promoting affiliate launches, creating your own products, or attending a conference. And other times, you just need a break. But how can you find the time to do so if […]
When can you consider yourself a blogger? Is it the minute you hit “Publish” on WordPress or Squarespace? Maybe when you start making money with your blog? And what about when you have a small business and add a blog to your website? Are you a blogger then? What came first? The chicken or the […]
You know what you want to talk about. You’ve gone through your post a hundred times in your head. But when you finally sit down to write it, you don’t know how to start! So you start doing something else “for a couple of minutes” before you realize that the whole morning you had reserved […]
Websites, blogs, landing pages… If you’re thinking about creating your own webpage and find yourself in the researching stage, I bet you’ve seen these terms more often than not. But do you really know the difference between a website and a blog? Aren’t they the same thing? And more importantly, do you need both of […]
If you are something like me, you have a one-woman shop and no time to be reinventing the wheel all over again. You just need quick hacks to get your message delivered to your people, and that means reusing your content for all platforms without having to write it all over again! Especially great content! […]
Creating weekly content for your blog is something that not everyone warns you about when you’re playing with the idea of becoming a blogger. Instead, you spend HOURS thinking of the best name for your blog, the nicest colors for your brand, the images you’ll use, the look and feel of your site, and maybe […]
OK, let’s be real here. When someone describes herself as a blogger, the most likely reaction she’ll get is a blank stare, a half-smile or a raise of both eyebrows – or even worse: A raise of only one eyebrow! And you know why I think that happens? Because “normal” people have no idea about […]
I’m sure you’ve heard the word “batch” before – maybe not related to freelancing or blogging, though. If you’re something like me, and you like cooking but don’t want to spend every day in the kitchen, batch-cooking is either something that you already practice or that you’d like to try. And if you haven’t heard […]
Welcome to this week’s episode of the online marketing series for beginners! So far, we’ve covered the main elements of an online marketing strategy, the importance of having a website and how to attract visitors to it thanks to content marketing and onsite and offsite SEO techniques, as well as how to start and maintain a conversation with your potential customers […]
Welcome to this week’s episode of the online marketing series for beginners! Remember how we were talking about content marketing and how important it is to share valuable content with your audience? Well, today we’re going to analyze one of the major goals of content marketing: Search Engine Optimization, or SEO. We’re also going to […]
Welcome to this week’s episode of the online marketing series for beginners! So far, we’ve covered the main tools of online marketing, and we’ve talked about websites and their key role in marketing. Remember? Well, today, we’re going to be talking about content marketing and how it relates to the online marketing tools we’ve seen […]
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